The Inbound Marketing Blog

Data and Processes

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Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience misalignment, leads...
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Is double opt-in really required for email marketing in Germany?
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Is double opt-in really required for email marketing in Germany?

Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world.
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How to Identify Good Leads
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How to identify good leads

Sending unqualified leads to your sales team generates no revenue and costs time. As a marketer, if your lead qualification process isn’t optimised,...
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Leads vs Prospects vs Opportunity - What’s the Difference?
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Leads vs prospects vs opportunity - what’s the difference?

As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to...
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Email Cleansing Best Practices
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Email cleansing best practices

According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean...
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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Marketing Automation FAQ
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Marketing automation FAQ

Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have...
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5 Essential campaigns for your marketing automation platform
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5 essential campaigns for your marketing automation platform

Marketing automation. Love it, hate it, it’s here to stay. With over 50% of companies using marketing automation, adopting the technology is no...
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Automation Migration: The Ultimate Guide (Part 2)
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Automation migration: The ultimate guide (Part 2)

In our previous blog post we went through the steps any company should go through before migrating to an entirely new marketing automation platform....
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6 Major Product Updates from HubSpot 2019
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6 major product updates from HubSpot 2019

HubSpot Inbound is one of the most anticipated events for digital marketers from all walks of life and backgrounds of expertise. From content...
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Automation Migration: The Ultimate Guide (Part 1)
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Automation migration: the ultimate guide (Part 1)

There will be times that as your company grows or your objectives change, you will want to switch marketing automation platforms. Perhaps your...
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All about progressive profiling

Unless you’re also the kind of person who enjoys speaking to telemarketers, chances are you hate filling out forms, responding to surveys or giving...
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