The Inbound Marketing Blog

Optimise your inbound marketing efforts and increase your sales performance.

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How HubSpot benefits your digital marketing strategy

Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you confused and...
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How to use blogs as a marketing tool

One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time...
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How to be successful in email marketing with the right terminology

Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know...
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How to set up a landing page that converts

If you’re trying to achieve effective digital marketing, you know that landing pages are at the core of your efforts. Organisations that get them...
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how-hubspot-benefits-your-digital-marketing-strategy
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How HubSpot benefits your digital marketing strategy

Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market...
Read more

How to Sell Marketing Automation to Your Boss

An in-depth look into the world of marketing automation. We uncover the benefits and pitfalls associated with modern marketing technologies, and look...

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Inbound Marketing VS Outbound Marketing

You may have heard the term "inbound marketing" a few times if you work within the digital marketing space. However, many marketers may still be more...
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How to sell using LinkedIn

LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of...
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Building your personal brand on LinkedIn

How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over...
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How to optimise your website

The internet is a big place, and you want to stand out. Not ranking on the first page of Google or offering a lacklustre website experience can both...
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5 Great Value Propositions and How To Create Your Own

A value proposition is everything. If you bury yours in buzzwords and meaningless slogans, your communications often come off as incongruent,...
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Introducing our new look

It’s important to reevaluate your marketing approach from time to time and evolve as a business. Over the years, the organisations that have done so...
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How much does a website cost?

Your website is important. It’s the digital storefront of your business. However, not every company has a website that works for them. You want a...
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What is a StoryBrand Brandscript?

Often, marketers are frustrated that their prospects simply don’t understand their value through their messaging. No matter what they put out or how...
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