How to Sell Marketing Automation to Your Boss
An in-depth look into the world of marketing automation. We uncover the benefits and pitfalls associated with modern marketing technologies, and look at how to best implement them within your business. We also take a tour of the marketing automation vendor landscape.
Step-by-Step Guide to Getting Started with Pardot
This document provides a high-level guide to getting started with Salesforce Pardot Marketing Automation. It covers the key steps that you need to follow in order to successfully plan, configure, implement and execute your first automated programmes