The Inbound Marketing Blog

Data and Processes

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juggling-leads-in-marketing-cloud-why-lead-management-is-a-must
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Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience misalignment, leads...
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juggling-leads-in-marketing-cloud-why-lead-management-is-a-must
branding_1

Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled...
Read more
how-to-be-successful-in-email-marketing-with-the-right-terminology
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How to be successful in email marketing with the right terminology

Digital marketing platforms are very fond of talking about CTRs, CDNs, Geo-targeting, Alt-text, and bounce rates - but most people don’t even know...
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how-hubspot-benefits-your-digital-marketing-strategy
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How HubSpot benefits your digital marketing strategy

Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market...
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Inbound Marketing VS Outbound Marketing

You may have heard the term "inbound marketing" a few times if you work within the digital marketing space. However, many marketers may still be more...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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6-mistakes-to-avoid-when-starting-with-hubspot
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6 mistakes to avoid when starting with HubSpot

HubSpot is an effective but complex marketing platform. Many marketers start using it and immediately begin to think they’re in over their heads....
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5-key-things-to-know-before-starting-your-first-campaign-with-hubspot
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5 key things to know before starting your first campaign with HubSpot

You’re a new HubSpot user and you’re excited to get started. You get stuck in learning as you go along, only to find that your approach simply...
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How HubSpot can help you innovate your digital marketing

It’s Easter again - a time for renewed perspectives, fresh approaches, and rejuvenation. Many marketers are re-evaluating their digital marketing...
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What is a good sales conversion rate?

When it comes to numbers and metrics, there are few as important as the sales conversion rate. Businesses of all shapes and sizes survive or fail...
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do-i-need-hubspot-onboarding
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Do I need HubSpot Onboarding?

So many businesses have been told that they need an inbound marketing platform like HubSpot to be successful online. The fact is that this is only...
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Swiss digital marketing consultancy reviews

Digital marketing is an essential element to running a successful, modern enterprise. However, finding the right digital marketing agency to help you...
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