The Inbound Marketing Blog

Data and Processes

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Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience misalignment, leads...
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Making an inbound marketing strategy

The key to success is getting your customers to come to you - but you may feel that is easier said than done. Organisations often feel frustrated...
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The Top 4 Social Media Management Platforms

Does social media sound like a scary prospect for you? You may not understand how to get started, or have already started and are seeing no growth. ...
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4 Digital Marketing Tactics for Manufacturers 

Digital marketing has become imperative to businesses across all industries. However, many manufacturers are not comfortable with the process. It can...
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Is Google Analytics illegal in the EU?

Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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What's the difference between HubSpot CMS Starter, Pro & Enterprise?

HubSpot as a platform can be confusing itself - and its pricing plans can only add to that confusion! With Starter, Pro and Enterprise level plans,...
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Everything you need to know about HubSpot

HubSpot is a name quite common in the digital marketing space, but few digital marketers understand how it can make their jobs easier. The marketers...
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What is a lead?

Leads are interest personified A business lives or dies by the customers that it brings in - but before people actually pay you for your product or...
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How to find and setup the right CRO tool for you

4 Steps to finding the right CRO tool for you
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5 Questions to identify digital transformation opportunities

Is transformation a real objective or just a buzzword for your needs?
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How to build a marketing digital transformation roadmap

Significant changes need big plans - but you need to lay the groundwork first.
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