Oracle Eloqua Markies
Honouree – Social Media Innovation
OpenText created a social framework, together with Demodia, to display campaign assets – be they PDFs, video or powerpoint presentations, within the context of the campaign and yet in an interactive fashion. Assets appear within a page that also includes the ability to share, to rate the content, to comment on it, and to see other relevant content in context of the campaign. This provided OpenText with greater control over their campaign assets – and makes the content more interactive and engaging for prospects.