The Inbound Marketing Blog

Data and Processes

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Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience misalignment, leads...
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6 benefits and 6 examples of digital transformation

It’s not about what the tools do - it’s what your organization becomes.
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The pragmatic approach to marketing transformation

A no-nonsense guide to introducing change in your organisation.
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5 tips for choosing the right marketing technology stack

Choose the right marketing tool for the right purpose. Technology has become a critical asset for both sales and marketers, but you shouldn’t just...
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What you need to know about Apple's new email privacy protection

A new approach to privacy may challenge your email marketing.
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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Is there anything sweet about Google's cookie purge?

How to survive the death of the online cookie.
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6 reasons your business needs a CRM

CRM, or Customer Relationships Management, does what its name suggests by effectively managing the relationships between your company and your...
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Join us on how to build B2B email nurture programmes that convert

CEO of Demodia, Simon Harvey, will run you through the best approaches, practices, and strategies for email.
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All you need to know about the new Swiss data protection act (FADP)

The new Swiss data protection act is set to come into effect by 2022 - here’s what you need to know
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Why an effective lead scoring strategy matters

Know your customers by the numbers Relevant content, marketing automation, and effective communication are all part of creating a great marketing...
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HubSpot launches Operations Hub - here’s why it matters

Operations Hub is designed to assist operations professionals to become more proactive and effective HubSpot is at the forefront of new marketing and...
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