Your template for a perfect demo

min read

A simple step-by-step guide to convince your customers


Gone are the days of yawning our way through demos. The formula for a demo that interests your target audience consists of five simple steps. They are derived from classic storytelling and start with the main character. 

Step 1: Choose a main character for your demo.

The main character should represent the target group for your demo.

For example, if you offer software solutions for skills acquisition, choose an HR manager with decision-making power as the main character.

Be aware of how your main character relates to your target group and ensure they represent your audience. 

Success depends 75% on the problem of your leading actor

Step 2: Talk about your main character's problem.

75%  of the success of your demo depends on framing the problem correctly to engage your audience and keep them watching. Your audience needs to understand from the start that your demo is the solution to their problem. 

A quick reminder: we want to solve a problem with every feature we demonstrate. Because humans are natural problem solvers, it's crucial to identify your audience's biggest problem and show how the character in your demo solves it. 

Stick to your storyline

Step 3: Demonstrate the perfect solution

Now is the time to show your target audience how your product is the perfect solution to their problem.

Demonstrate using clear and understandable language how your product solves the problem. Keep mentioning the problem and its solution. This is your central theme, and any additional information outside of it will weaken your argument and confuse your viewers. Refrain from presenting product features that have nothing to do with the problem. 

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Step 4: Show your audience what a bad solution looks like

The "fall from grace" concept is popular in film narratives. It describes how far a hero might fail in a story.

In Rocky's case, it's the title and the love of his wife. He will forever remain a nobody in the ring if he loses both. James Bond usually fights for the good of the whole world. Either 007 takes down the bad guy, or the earth has seen its last day. 

In your demo, don't be afraid to show what happens when the main character doesn't want to work with your product. Show your target audience what happens if they don't address their problem. Studies have shown that a negative outlook can create a strong motivation to act.

To go back to our HR manager: Without your skills acquisition software, they will miss important transformations that are happening with the skills of their employees. They need to understand the risk of not having the right competencies in their company and that failing to keep up with the market will be damaging.

When talking about negative consequences, try to be precise and concrete. Again, identify the disadvantages that are particularly painful for your target group. 

A demo with a happy ending

New call-to-action

Step 5: Show the business transformation

After you have pointed out the negative outcomes, you should turn your attention to the success. In your demo, make it clear how much better your audience's situation will be after your product has solved their problem. You should also describe this scenario concretely, precisely and with important arguments.

To go back to the story structure: Show the happy ending. Your main character solves their problem, bringing transformational results for them or their business. 

Never forget: The Call-To-Action

After you have shown the main character in your demo successfully resolving their problem and have entertainingly told their story, remember the Call-To-Action

Explain to your customers how, in 3 steps, they can do business with you and solve their problems.

It’s as simple as that.

Finally, if you don't have time to create your own demos, a quick message to us will do the trick. We will create the storyboard for you and take care of the production. 

Now, even that problem is solved.