The Inbound Marketing Blog

Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can...
Read the article
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My brand story in 15 minutes a day. Part 6 - Putting it all together [Authentic Marketing Podcast]

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand...
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My brand story in 15 minutes a day. Part 4 - The Plan [Authentic Marketing Podcast]

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third...
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My brand story in 15 minutes a day. Part 3 - The Guide [Authentic Marketing Podcast]

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third...
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BrandScript worksheet

Write your story with this free BrandScript worksheet. It’s a template that shows you exactly how to create your story with confidence.

Download the worksheet now
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My brand story in 15 minutes a day. Part 5 - The Resolution [Authentic Marketing Podcast]

So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look...
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My brand story in 15 minutes a day. Part 2 - The Problem [Authentic Marketing Podcast]

To make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something...
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7 steps for successful storytelling on Instagram

You want your brand to be seen and appreciated on Instagram. You want the work you put into your account to pay off. However, growing organically on...
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Storytelling in blog posts - A simple guide to use

Blog posts can ignite the turbo for your content marketing, but they can also be very time consuming. However, to experience the power of blog posts,...
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The art of storytelling for brands on Instagram: Tips and tricks

When you need to fill your Instagram feed, does panic set in? Your pulse beats faster, your hands feel clammy? Then, when you've spent a lot of...
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Why your brand needs storytelling

Does storytelling bring sales for a brand? Toms gives the answer. The American shoe company was founded in 2006 and relied on storytelling from the...
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