The Inbound Marketing Blog

Storytelling

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how-to-create-an-effective-sales-funnel-for-your-business
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How to create an effective sales funnel for your business

One of the biggest headaches for any marketing department in a company is converting ‘potential’ into customers. This is often down to not communicating effectively or following the StoryBrand journey. According to Donald Miller, best-selling author...
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how-to-create-an-effective-sales-funnel-for-your-business
branding_1

How to create an effective sales funnel for your business

One of the biggest headaches for any marketing department in a company is converting ‘potential’ into customers. This is often down to not...
Read more
all-about-buyer-personas
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Why buyer personas important and how do you make one

Trying to get more leads and customers is the goal of any business, but it’s a lot harder to accomplish this. With so many different types of...
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5-great-value-propositions-and-how-to-create-your-own
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5 Great Value Propositions and How To Create Your Own

A value proposition is everything. If you bury yours in buzzwords and meaningless slogans, your communications often come off as incongruent,...
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Introducing our new look

It’s important to reevaluate your marketing approach from time to time and evolve as a business. Over the years, the organisations that have done so...
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What is a StoryBrand Brandscript?

Often, marketers are frustrated that their prospects simply don’t understand their value through their messaging. No matter what they put out or how...
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How to make a brand guide

Today’s consumers want more than the products and services your company sells. They want an experience with a brand that aligns with their values,...
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How to define a marketing qualified lead in 4 steps

When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t...
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What is PESTEL? A powerful analysis tool for your business

What is PESTEL? Whether you’re a multinational conglomerate or a small one-person business, there are inevitably external factors that are beyond...
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How pyramids help build your corporate messaging strategy

Every modern company understands the importance of branding. Creating a company image that stands for and advocates your values, style and business...
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8 core elements of digital marketing

Digital marketing doesn’t sleep, and neither do online opportunities. Right now, there are over 4.57 billion people online. That’s 59% of earth’s...
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