When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t want it or can’t afford it. Great marketing is thus not defined by the number of leads it …
The Go-To-Market Blog
Storytelling
What is PESTEL? Whether you’re a multinational conglomerate or a small one-person business, there are inevitably external factors that are beyond your control. These factors, whether good or bad, can have far-reaching effects on your …
Every modern company understands the importance of branding. Creating a company image that stands for and advocates your values, style, and business approach helps potential customers identify and value your company. Part of successful …
The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable vaccine have halted daily life on most aspects. Companies are reacting to the virus with a …
CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to? Jump straight to the glossary We at Demodia know that the digital marketing game is riddled with phrases, titles and buzzwords that often …
Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients locally in Switzerland and around the world. We'd like to take this opportunity to take a …
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that …
The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet this most-essential business need. It’s a clear statement articulating the advantage that …
Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing departments. Over recent years there has been a lot of buzz about sales enablement – giving sales …
Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down …