The Inbound Marketing Blog

Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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How pyramids help build your corporate messaging strategy

Every modern company understands the importance of branding. Creating a company image that stands for and advocates your values, style and business...
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A new world economy. How your business should deal with the now.
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A new world economy. How your business should deal with it now.

The global COVID-19 pandemic has hit every business around the world hard. Enforced lockdowns, global economic uncertainty and a lack of a viable...
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Introducing Demodia’s Digital Marketing Glossary
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Introducing demodia’s digital marketing glossary

CDNs, Geo-targeting, PPC, Alt Text and who even knows what a click-through rate actually refers to?
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Demodia: 10 Years of Inbound Marketing Excellence
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Demodia: 10 years of inbound marketing excellence

Demodia is celebrating our 10th anniversary of providing top-tier inbound marketing and marketing automation consultancy and services to our clients...
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BrandScript worksheet

Write your story with this free BrandScript worksheet. It’s a template that shows you exactly how to create your story with confidence.

Download the worksheet now
How to Create a Great Value Proposition (Part 2)
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How to create a great value proposition (Part 2)

The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet...
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How to Create a Great Value Proposition (Part 1)
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How to create a great value proposition (Part 1)

The fundamental rule of economics is this: either you’re making money or you’re not. A value proposition is how you demonstrate that you will meet...
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How Leading Companies Use Content Marketing to Enable Their Sales Teams
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How leading companies use content marketing to enable their sales teams

Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing...
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Planning and Creating Killer Buyer Journeys
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Planning and creating killer buyer journeys

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic...
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How to Create a Killer Value Proposition
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How to create a killer value proposition

Imagine you have five seconds to communicate what’s great about your product to your market. In effect, you do. Your potential customers are busy...
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What Happened to the Marketing in Digital Marketing?
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What happened to the marketing in digital marketing?

TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and...
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