The Inbound Marketing Blog

Storytelling

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How you can increase your sales with storytelling

You can make money with storytelling. Want proof of that? I'd love to. The fact that storytelling increases the value of a product was confirmed more than a decade ago. 
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How to Keep Your Marketing Relationship Hot
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How to keep your marketing relationship hot

Are you afraid your audience is growing cold? Are you drifting apart? Are you losing the spark? Relationships are fun and interesting when they are...
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Mapping Content into Your Buyer's Journey
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Mapping content into your buyer's journey

You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a...
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Coffee And Content Marketing For Dull Industries
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Coffee and content marketing for dull industries

If Voltaire was into content marketing today instead of philosophy and history in the 1770s, he could well be great at it. Why? Certainly not because...
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Let's face it, ECM marketing is boring!
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Let's face it, ECM marketing is boring!

"Did you see this amazing marketing campaign for ECM?" said no one ever. Which can only mean one thing: you can be the one to craft it.
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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B2B Marketing Growth Hacking: How to Fail Like a Hero
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B2B marketing growth hacking: how to fail like a hero

Shake things up! Use that big brain of yours to think your way out! Look for a new angle.
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Social Media for ECM? Well, duh!
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Social media for ECM? Well, duh!

We all know Shakespeare’s famous quote that the world is a stage. But now with Social Media it seems even more true: Social Media is your stage. You...
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Multilingual B2B Marketing: Speaking the Language, Speaking the Culture
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Multilingual B2B marketing: speaking the language, speaking the culture

Is your company riding the globalisation wave and thinking about expanding into Europe? The European market is an exciting playground, rich with...
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The Growth of Inbound Marketing in Europe
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The growth of inbound marketing in Europe

About 60% of companies in Europe are applying an inbound marketing strategy today. So do the same portion of companies in the U.S. You could call it...
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Do's and Dont's When Developing B2B Buyer Personas
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Do's and dont's when developing B2B buyer personas

Considering developing buyer personas to effectively market your business and bring in new clients? You should be. A buyer persona is an essential...
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The Swiss Army Knife Of Demand Generation
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The Swiss army knife of demand generation

In a recent article, Chad Levitt talked about the differences between Demand Generation and Inbound Marketing. These two terms are so closely related...
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