The Inbound Marketing Blog

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why-your-organisation-needs-a-content-manager
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Why your organisation needs a content manager

Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you don’t have the experience, time, or knowledge to create the best content and select which channels...
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How to get an email marketing list

Email marketing has consistently proven to offer a positive ROI - but so many people are unsure how to get started. You may be wondering how you can...
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How to start a blog for your business

Blogs are one of the best ways to drive traffic to your website and build trust with your customers. Businesses that harness the power of blogging...
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why-your-organisation-needs-a-content-manager
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Why your organisation needs a content manager

Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you...
Read more
What-is-the-difference-between-marketing-and-advertising
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What is the difference between marketing and advertising?

Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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How to avoid a customer service disaster (lessons and examples)

No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often -...
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How-to-use-blogs-as-a-marketing-tool
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How to use blogs as a marketing tool

One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time...
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How to sell using LinkedIn

LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of...
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Building your personal brand on LinkedIn

How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over...
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how-much-it-costs-to-advertise-on-linkedin
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What is the cost of advertising on LinkedIn?

Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly...
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The Valentine Customer Messaging Method

You want more sales online, but are not seeing the conversions you want. Despite your best efforts, content and persistence, you’re just not...
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6 steps to writing a white paper

Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field....
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a-guide-to-content-marketing
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A guide to content marketing

In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and...
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