Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you don’t have the experience, time, or knowledge to create the best content and select which channels provide the most value. This can put you at a disadvantage to competitors, who can easily capture the market with superior, engaging content while you become irrelevant in the eyes of your customers. However, with an experienced content manager, you can compete with your own content and adjust to consumer trends on the fly.
If you’re still considering why you should hire a good content manager, this blog will give you 5 considerations that will reveal how content managers bring value to your organisation. With the insights presented below, you’ll know whether your organisation needs a content manager and how you can use them most effectively.
Content managers keep your business relevant
A lot of people assume that content is easy to produce and doesn’t take much skill to handle.
This couldn’t be farther from the truth.
Content management is a highly nuanced art, and it requires a thorough knowledge of the industry and, most importantly, its trends.
It is inevitable - interests change. Industries change. Audiences change. The difference between stagnating businesses and evolving businesses is the ability to stay relevant in the eyes of their customers and potential customers.
Content managers can help you remain relevant and exciting to your customers. Their entire job requires them to have a thorough knowledge of your industry and, most importantly, its trends. They will also know the most successful engagement channels for your audience to keep your business top of mind and relevant as time goes on.
Content managers boost your SEO
Search Engine Optimisation (SEO) is a critical element of digital marketing. It helps you get discovered by people surfing the web for solutions to their problems while boosting your brand visibility across multiple platforms.
Content creation (and management) go hand in hand with every SEO effort.
Your content needs to speak to search engine algorithms and people alike to reach the top of any search engine's results page. A content manager understands this and weaves in the right words and phrases to help you appeal to people and Google alike. This not only leads to higher rankings but better brand recognition and an expanded customer base.
Content managers help you reach new audiences
It’s easy to cater to the same audience repeatedly. But what about other markets you could be making the most of?
While it’s true that you need to cater to your audience, it’s also essential to grow the amount of interest you generate and expand your customer base. Experienced content managers help you adjust your content production to actively target new audiences. They identify opportunities for engagement and can create content that delivers new audiences in an immediate and successful way.
Whether you want to reach older or younger audiences, expand your product range, or appeal to new demographics, your manager can help you through an innovative and effective campaign.
Content managers are key to inbound marketing
On a basic level; inbound marketing is about creating content that engages potential customers and encourages them to interact with your business. However, that doesn’t mean you can just pump out a few blogs and call it a day - you need to create the right content to help guide different leads towards a sale. This process of nurturing demands content of various lengths, topics and channels.
Content managers have the skillset to identify what potential customers need to continue their journey toward a sale. They can:
- Identify what content you need
- Build complex editorial calendars to deliver it at the right time
- Conduct painless planning and writing processes to create that content
- Find the best way to deliver content
- Personalise the content experience for each customer
In essence, content managers live for inbound marketing. They are your key to bringing customers to you and generating a steady stream of ready-to-buy prospects.
Content managers ensure cohesive, consistent, and quality branding
It’s not enough to simply publish new content regularly. You have to maintain a consistent voice and tone across all of your content. If your website copy, blogs, and Facebook posts all have different writing styles, your audience won’t trust your brand and be confused about its identity.
The best companies in the world spend thousands of dollars a month on keeping their brand cohesive, consistent, and of quality. Investing in a content manager who knows how to tie in language, brand elements, style, and SEO into a cohesive content marketing strategy can ensure that your brand remains strong and consistent.
By having a strong and consistent brand, you can remain competitive and have your own distinct voice and appeal online. This helps you find and keep a dedicated following as you grow your business.
Tell the story of success
Content managers have become a core role for any organisation who wants to use digital marketing. They become the storytellers of your brand and help you identify with your customers. However, the first step toward telling a story effectively is getting your message clear and concise enough to appeal to your target market.
Without clarity, you risk losing leads and money. We know this because we’ve been there - so many of our clients were saying too much about too little because it’s difficult to be clear. For the past 12 years, Demodia has refined marketing to generate more revenue for our clients, and we can do it for you too.
Contact us now for a consultation. We will provide you with a step-by-step approach to improve your brand story, so you can watch your conversion rates and profits increase as customers uncover your true value.