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why-your-organisation-needs-a-content-manager
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Why your organisation needs a content manager

Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you don’t have the experience, time, or knowledge to create the best content and select which channels...
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How to get an email marketing list

Email marketing has consistently proven to offer a positive ROI - but so many people are unsure how to get started. You may be wondering how you can...
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How to start a blog for your business

Blogs are one of the best ways to drive traffic to your website and build trust with your customers. Businesses that harness the power of blogging...
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why-your-organisation-needs-a-content-manager
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Why your organisation needs a content manager

Content marketing is the core of modern digital marketing today. It’s the very basis of inbound marketing strategies. However, you may feel like you...
Read more
What-is-the-difference-between-marketing-and-advertising
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What is the difference between marketing and advertising?

Marketing and advertising are two terms often used interchangeably. Usually, when businesses talk about their advertising, they include marketing in...
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How-to-use-blogs-as-a-marketing-tool
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How to use blogs as a marketing tool

One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time...
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The Valentine Customer Messaging Method

You want more sales online, but are not seeing the conversions you want. Despite your best efforts, content and persistence, you’re just not...
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6 steps to writing a white paper

Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field....
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a-guide-to-content-marketing
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A guide to content marketing

In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and...
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what-is-gated-content
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What is gated content?

It’s challenging to get people to part with their information, even if you promise to make their experience better. Digital marketers are all too...
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how-to-create-the-perfect-call-to-action
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How to create the perfect call to action

The call to action is an essential part of your content Including a call to action in your content pieces is the key to generating value and revenue...
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How to create a content strategy

Create a content marketing strategy in 5 steps Today's consumers have a big appetite for elevated brand experiences. They expect to receive...
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how-to-write-a-good-blog-post
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How to write a good blog post

Blog posts are the baseline of a great content marketing strategy If you want to bring customers to you, a great content marketing campaign should be...
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