Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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All about account-based marketing

Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based...

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How to use YouTube for B2B marketing

Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B...

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What are the best inbound marketing agencies in Switzerland

The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established...

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Integrated marketing, not outbound vs inbound

As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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Top events for digital marketing professionals in Switzerland for 2019

Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for...

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Swiss marketing tag 2019 - Luzern

Once again, Demodia is proud to be sponsoring and presenting at the Swiss Marketing Tag event in Luzern. With 12 speakers, 100 sponsors & partners,...

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Influencer marketing trends

Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital...

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How to write a killer white paper

If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out.

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5 reasons why your Marketing campaign isn't working

A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a...

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What is agile marketing… and why should I care?

In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed...

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The trade-offs of using an outside marketing agency versus in-house talent

Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing...

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Your brand identity checklist

Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing...

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