Campaigns

The advantages and limitations of ChatGPT for content creation

My new colleague makes me nervous. He can write. Straightforward, precise and almost error-free. Sometimes he can't cope with complicated topics, but otherwise? A real asset. Versatile, accomplished and, above all, incredibly fast. Sure, we're...

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Editors choice

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

Why your organisation needs a content manager

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Top events for digital marketing professionals in Switzerland for 2019

Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for...

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Swiss marketing tag 2019 - Luzern

Once again, Demodia is proud to be sponsoring and presenting at the Swiss Marketing Tag event in Luzern. With 12 speakers, 100 sponsors & partners,...

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Influencer marketing trends

Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital...

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How to write a killer white paper

If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out.

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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5 reasons why your Marketing campaign isn't working

A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a...

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What is agile marketing… and why should I care?

In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed...

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The trade-offs of using an outside marketing agency versus in-house talent

Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing...

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What is the cost of a digital marketing consultant?

At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of...

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Your brand identity checklist

Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing...

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5 email marketing trends for 2018

We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating...

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3 marketing myths debunked in 2017

With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will...

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The 12 days of marketing Christmas

On the first day of Christmas Demodia sent to me ... a digital marketing plan

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