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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.
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Influencer Marketing Trends for 2018 and Beyond
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Influencer marketing trends

Despite the fact that social media platforms have been moving towards a mostly pay-to-play model in the last few years, the channel remains a vital...
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How to Write a Killer White Paper
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How to write a killer white paper

If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out.
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5 Reasons Why Your Marketing Campaign Isn't Working
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5 reasons why your Marketing campaign isn't working

A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a...
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What Is Agile Marketing… And Why Should I Care?
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What is agile marketing… and why should I care?

In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed...
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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The Trade-Offs of Using an Outside Marketing Agency Versus In-House Talent
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The trade-offs of using an outside marketing agency versus in-house talent

Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing...
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What is the cost of a Digital Marketing Consultant?
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What is the cost of a digital marketing consultant?

At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of...
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Your Brand Identity Checklist
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Your brand identity checklist

Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing...
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5 Email Marketing Trends for 2018
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5 email marketing trends for 2018

We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating...
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3 Marketing Myths Debunked in 2017
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3 marketing myths debunked in 2017

With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will...
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The 12 Days of Marketing Christmas
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The 12 days of marketing Christmas

On the first day of Christmas Demodia sent to me ... a digital marketing plan
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Our Digital Marketing Forecast for 2018
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Our digital marketing forecast for 2018

Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts  much more fun and hopefully...
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Using Lead Nurturing to Support the Buyer Journey
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Use lead nurturing to support the buyer journey

To turn your prospects into clients, you’ve got to nurture your leads.
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