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the-5-best-strategies-for-selling-successfully-in-difficult-times
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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.
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6 steps to writing a white paper

Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field....
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a-guide-to-content-marketing
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A guide to content marketing

In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and...
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How much does digital marketing cost?

Digital marketing is the most effective way of generating value - but it isn’t free. Bringing customers in without expending your sales team effort...
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what-is-gated-content
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What is gated content?

It’s challenging to get people to part with their information, even if you promise to make their experience better. Digital marketers are all too...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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how-to-create-the-perfect-call-to-action
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How to create the perfect call to action

The call to action is an essential part of your content Including a call to action in your content pieces is the key to generating value and revenue...
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How to create a content strategy

Create a content marketing strategy in 5 steps Today's consumers have a big appetite for elevated brand experiences. They expect to receive...
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How to write a good blog post

Blog posts are the baseline of a great content marketing strategy If you want to bring customers to you, a great content marketing campaign should be...
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what-is-a-lead-magnet
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What is a lead magnet?

Create your own lead magnet in 3 easy steps
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How do I get more leads? The 5 secrets of all successful content

These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever....
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Finding Leads
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Finding new leads for your business

A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales...
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2020Marketing
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Review of 2020 marketing changes and trends for 2021

The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same...
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account-based marketing
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What is Account-Based Marketing?

Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing...
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