Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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How to avoid a customer service disaster (lessons and examples)

No company is perfect, and there will be some situations where businesses make the occasional mistake. Customer service falls prey to this often -...

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How to use blogs as a marketing tool

One of the first pieces of advice businesses get when beginning digital marketing is to start a blog. However, blogging regularly takes a lot of time...

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How to sell using LinkedIn

LinkedIn is one of the most profitable social media channels for B2B marketers. It is full of potential leads and decision-makers from all kinds of...

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Building your personal brand on LinkedIn

How you appear to your peers and customers can have a dramatic effect on your personal and organisation’s success. However, maintaining control over...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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What is the cost of advertising on LinkedIn?

Companies today are told that they can gain new customers through social media platforms like LinkedIn. While this is true, the statement is oddly...

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The Valentine Customer Messaging Method

You want more sales online, but are not seeing the conversions you want. Despite your best efforts, content and persistence, you’re just not...

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6 steps to writing a white paper

Whitepapers can offer a lot of value to your customers, enticing them to invest more into your products and position you as an expert in your field....

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A guide to content marketing

In the early days of marketing with limited competition and consumer access to information, marketers would flood the airwaves, broadcasting and...

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How much does digital marketing cost?

Digital marketing is the most effective way of generating value - but it isn’t free. Bringing customers in without expending your sales team effort...

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What is gated content?

It’s challenging to get people to part with their information, even if you promise to make their experience better. Digital marketers are all too...

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How to create the perfect call to action

The call to action is an essential part of your content Including a call to action in your content pieces is the key to generating value and revenue...

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How to create a content strategy

Create a content marketing strategy in 5 steps Today's consumers have a big appetite for elevated brand experiences. They expect to receive...

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