Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

Read the article

Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

Subscribe to our blog

How to write a good blog post

Blog posts are the baseline of a great content marketing strategy If you want to bring customers to you, a great content marketing campaign should be...

Read the article

What is a lead magnet?

Create your own lead magnet in 3 easy steps

Read the article

How do I get more leads? The 5 secrets of all successful content

These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever....

Read the article

Finding new leads for your business

A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales...

Read the article

Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

Download the white paper now

Review of 2020 marketing changes and trends for 2021

The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same...

Read the article

What is Account-Based Marketing?

Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing...

Read the article

How much for a white paper?

[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait...

Read the article

35 ideas for highly effective B2B lead magnets

The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be...

Read the article

Stop paying for time - pay for results

Time is money - but should you be paying? Marketing agencies often charge by the hour and exchange minutes for dollars. Effectively, the longer they...

Read the article

OpenText SolEx Partners launch their first conference

Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution...

Read the article

How to host a virtual event

Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their...

Read the article

How do you reach prospects when you can’t run events?

Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the...

Read the article

Our digital sales & marketing blogs

Staying up to speed with the latest digital sales and marketing approaches is time-consuming.

Our blog provides tried and tested best practices delivered directly to your browser or email so that you can stay effortlessly up-to-date and remain focused on generating more leads for your business.