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the-5-best-strategies-for-selling-successfully-in-difficult-times
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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.
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How Much? For A White Paper?!
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How much for a white paper?

[Updated: December 2020] Red Adair, the oil well firefighter, famously said: “If you think it's expensive to hire a professional to do the job, wait...
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Lead magnets
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35 ideas for highly effective B2B lead magnets

The concepts of fair exchange and reciprocity are older than any email-based digital marketing campaign - but there’s still a lot of wisdom to be...
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Price tag
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Stop paying for time - pay for results

Time is money - but should you be paying? Marketing agencies often charge by the hour and exchange minutes for dollars. Effectively, the longer they...
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SolEx Expo
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OpenText SolEx Partners launch their first conference

  Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution...
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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How to Host a Virtual Event
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How to host a virtual event

Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their...
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How do you reach prospects when you can’t run events?
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How do you reach prospects when you can’t run events?

Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the...
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All About Account-Based Marketing
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All about account-based marketing

Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based...
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Using B2B YouTube Marketing
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How to use YouTube for B2B marketing

Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B...
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What are the best inbound marketing agencies in Switzerland
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What are the best inbound marketing agencies in Switzerland

The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established...
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Integrated Marketing, Not Outbound vs Inbound
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Integrated marketing, not outbound vs inbound

As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest...
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Top Events for Digital Marketing Professionals in Switzerland for 2019
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Top events for digital marketing professionals in Switzerland for 2019

Facebook, LinkedIn, Twitter… since the dawn of the internet, networking has been the name of the game for modern businesses. This is no different for...
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Swiss Marketing Tag 2019 - Luzern
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Swiss marketing tag 2019 - Luzern

Once again, Demodia is proud to be sponsoring and presenting at the Swiss Marketing Tag event in Luzern. With 12 speakers, 100 sponsors & partners,...
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