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the-5-best-strategies-for-selling-successfully-in-difficult-times
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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.
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How To Create Ads Your Users Won’t Hate (and Google Won’t Penalize)
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How to create ads your users won’t hate (and Google won’t penalize)

You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them...
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Our 5-Step Guide to Creating a Winning Digital Marketing Strategy
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Our 5-step guide to creating a winning digital marketing strategy

Does your business have a digital marketing strategy?
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The State of Marketing in 2017: A Futuristic Blog Post
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The state of marketing in 2017: a futuristic blog post

We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting...
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What NOT to do on Social Media
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What NOT to do on social media

Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is...
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A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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Social Media Strategy (Part 4): Choosing the Right Channel
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Social media strategy (part 4): choosing the right channel

Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing...
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Social Media Strategy (Part 3): The Plan of Attack
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Social media strategy (part 3): the plan of attack

This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having...
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Social Media Strategy (Part 2): The Calculations
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Social media strategy (part 2): the calculations

This is the second in a series of blog posts about The Art of  Marketing Strategy and tactics. In our first post, we talked about scheduling social...
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Social Media Strategy (Part 1): The Challenge
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Social media strategy (part 1): the challenge

This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted...
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What’s Happening in the World of Digital Marketing
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What’s happening in the world of digital marketing

Our digital marketing consultants provide their advice on what they consider the four most important marketing topics.
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The State of Digital Marketing 2016
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The state of digital marketing 2016

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top...
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Love In Time Of Marketing
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Love in time of marketing

St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true...
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Keep Your Marketing Classy
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Keep your marketing classy

What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and...
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