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The advantages and limitations of ChatGPT for content creation

My new colleague makes me nervous. He can write. Straightforward, precise and almost error-free. Sometimes he can't cope with complicated topics, but otherwise? A real asset. Versatile, accomplished and, above all, incredibly fast. Sure, we're...
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Our Digital Marketing Forecast for 2018
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Our digital marketing forecast for 2018

Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts  much more fun and hopefully...
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Using Lead Nurturing to Support the Buyer Journey
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Use lead nurturing to support the buyer journey

To turn your prospects into clients, you’ve got to nurture your leads.
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How To Create Ads Your Users Won’t Hate (and Google Won’t Penalize)
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How to create ads your users won’t hate (and Google won’t penalize)

You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them...
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Our 5-Step Guide to Creating a Winning Digital Marketing Strategy
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Our 5-step guide to creating a winning digital marketing strategy

Does your business have a digital marketing strategy?
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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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The State of Marketing in 2017: A Futuristic Blog Post
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The state of marketing in 2017: a futuristic blog post

We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting...
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What NOT to do on Social Media
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What NOT to do on social media

Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is...
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Social Media Strategy (Part 4): Choosing the Right Channel
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Social media strategy (part 4): choosing the right channel

Part 4: Positioning: How to Choose the Right Social Media Channels This is the fourth part in our series of blog posts about The Art of Marketing...
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Social Media Strategy (Part 3): The Plan of Attack
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Social media strategy (part 3): the plan of attack

This is the third part in our series of blog posts about The Art of Marketing Strategy. In previous chapters have discussed the importance of having...
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Social Media Strategy (Part 2): The Calculations
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Social media strategy (part 2): the calculations

This is the second in a series of blog posts about The Art of  Marketing Strategy and tactics. In our first post, we talked about scheduling social...
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Social Media Strategy (Part 1): The Challenge
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Social media strategy (part 1): the challenge

This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted...
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What’s Happening in the World of Digital Marketing
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What’s happening in the world of digital marketing

Our digital marketing consultants provide their advice on what they consider the four most important marketing topics.
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The State of Digital Marketing 2016
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The state of digital marketing 2016

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top...
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