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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.

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The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

Why your organisation needs a content manager

What is the difference between marketing and advertising?

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The marketing world of 2016

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further...

Marketing in 2015: the force was strong with this one

It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas...

Get your Christmas marketing present now

Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun...

What happened in enterprise world vegas

The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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Enterprise world 2015: the Las Vegas edition

Day 2 at OpenText's Enterprise World 2015. The excitement is higher than the temperature outside. As a 16th time attendee at OpenText Enterprise...

B2B mobile marketing is not happening

Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there...

How to run a successful webinar programme: online and offline

Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of...

Last Week Today on Social Media - Aug 2014

Last week today on social media - August 2014

Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in...

To gate, or not to gate, that is the question

There is nothing either good or bad, but thinking makes it so.― William Shakespeare, Hamlet Every day we are faced with decisions, especially the...

Happy easter

Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again.

A sales representative and a marketer walk into a bar - how do they get free drinks?

A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the...

Guides.co 101: create dynamic content to engage your audience

Why? Information is power. Power to learn, do and grow. Guides.co is a social platform that will give you the chance to share the expertise you have...

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