Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

Read the article

Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

Subscribe to our blog

Social media strategy (part 1): the challenge

This is the first of a series of articles about the The Art of Social Marketing Strategy, a text composed of five chapters, each of which is devoted...

Read the article

What’s happening in the world of digital marketing

Our digital marketing consultants provide their advice on what they consider the four most important marketing topics.

Read the article

The state of digital marketing 2016

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top...

Read the article

Love in time of marketing

St. Valentine’s day was just a week ago and even if you’ve successfully managed to ignore the date, maybe you are still hoping to find your true...

Read the article

Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

Download the white paper now

Keep your marketing classy

What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and...

Read the article

The marketing world of 2016

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further...

Read the article

Marketing in 2015: the force was strong with this one

It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas...

Read the article

Get your Christmas marketing present now

Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun...

Read the article

What happened in enterprise world vegas

Read the article

Enterprise world 2015: the Las Vegas edition

Day 2 at OpenText's Enterprise World 2015. The excitement is higher than the temperature outside. As a 16th time attendee at OpenText Enterprise...

Read the article

B2B mobile marketing is not happening

Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there...

Read the article

How to run a successful webinar programme: online and offline

Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of...

Read the article

Our digital sales & marketing blogs

Staying up to speed with the latest digital sales and marketing approaches is time-consuming.

Our blog provides tried and tested best practices delivered directly to your browser or email so that you can stay effortlessly up-to-date and remain focused on generating more leads for your business.