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the-5-best-strategies-for-selling-successfully-in-difficult-times
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The 5 best strategies for selling successfully in difficult times

Avoid drastic cuts to your marketing budget now. If you reduce or stop your marketing, you are effectively telling your customers that you are no longer in business. Instead, how about looking for ways to make your marketing more efficient.
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Last Week Today: Content Marketing Roundup
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Last week today: content marketing roundup

St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey”...
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Did They Come True? Revisiting Our 2014 Marketing Predictions
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Did they come true? Revisiting our 2014 marketing predictions

Before we share with you our predictions for 2015, we would like to go back to 2013. Unfortunately here at Demodia we don’t like crystal balls so we...
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The Missing Marketing Ingredient: A Customer-centric Content Journey
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The missing marketing ingredient: a customer-centric content journey

The concept of customer equality is the business equivalent of communism. The assumption that all customers are equal will bring you a superficial...
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Last Week Today On Social Media - Dec 2014
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Last week today on social media - December 2014

Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media...
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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This Week Today in Enterprise World
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This week today in enterprise world

The topic this week? Why, #OTEW2014, of course. Here is what we have selected for you review. We promise- there are no pictures of us with Mickey or...
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Prospecting Tips for Enterprise World 2014: Before, During & After
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Prospecting tips for enterprise world 2014: before, during & after

This year's Enterprise World conference is once again almost upon us, and for those of us in the OpenText partner world its time to dust off the...
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The ROI of Mixing Outbound with Inbound Marketing
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The ROI of mixing outbound with inbound marketing

Once upon a time, Outbound was all the marketing around
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Last Week Today on Social Media - Oct 2014
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Last week today on social media - October 2014

Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious...
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The Top 5 Marketing Content Assets Your Sales Rep Needs
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The top 5 marketing content assets your sales rep needs

The concept of content marketing has already become the new paradigm of inbound marketing. Sales reps are now just as responsible for deploying...
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Important Lessons from B2B Viral Campaigns Done Right
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Important lessons from B2B viral campaigns done right

B2B ad campaigns are often run as an afterthought, because a lot of companies think that they can’t be as effective as B2C campaigns. This idea is...
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3 Ways to Improve Your Content Marketing Plan
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3 ways to improve your content marketing plan

In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot...
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From Customers To Promoters: Don't Stop Nurturing Your Existing Clientele
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From customers to Promoters: don't stop nurturing your existing clientele.

In the world of inbound marketing, more often than not lead nurturing gets associated with focusing your content marketing strategies only on...
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