Last week today on social media - August 2014

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Here is what happened while you were at the beach.

Last Week Today on Social Media - Aug 2014

Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in the hot weather and wondering what you are missing in the ever-changing world of Social Media. Well, get another lemonade and check out what you've missed.

The Unbundling of Google +

Google is rethinking the decision it took about Google+. They want to keep the focus on being social, but remove the features that are not essential to an interest-based social experience. Furthermore, features of Google+ Photos have been moved into the new Google Photos app and Hangouts will have a location sharing option. So once all the changes have been implemented, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google.


The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

A review can be a selling point. Quite literally. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality. During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. Enterprise technology buyers need to make informed decisions too.

10 Brands Doing an Amazing Job on Social Media

Embracing the weird? Creating amazing content? Understanding your audience? Satisfying customer cravings? What else are brands like Dove, Pampers, GoPro and Always doing right? This post details how 10 top brands have created a unique social media strategy. Which brand do you think is doing the best job?

Hootsuite Announces Instagram Integration

Instagram’s integration with Hootsuite will enable posting functionality – users will be able to edit and schedule content alongside their regular networks within the dashboard, providing content oversight and ease of use. Hootsuite does note that Instagram integration has been one of their most requested features for some time.

To set up and use Instagram within your Hootsuite dashboard, you first need to add your Instagram account/s to your Hootsuite dashboard.

Announcing Our New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads

Welcome the tool that will enable you to manage and optimize your Sponsored Updates and Text Ads on LinkedIn: the Campaign Manager. LinkedIn re-designed and rebuilt the LinkedIn Campaign Manager give customers more control and visibility over their LinkedIn campaigns. Many advertisers already have access to the new version of the tool, and all advertisers should be able to use it in the coming weeks. The new features include Campaign search; Dynamic visual reporting; a detailed breakout of social actions related to your Sponsored Updates campaigns, including Likes, Shares, Comments, and Follows; audience insights, and much more.

What did we miss? Besides the beach... we do miss the beach dearly.