The Inbound Marketing Blog

Storytelling

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My brand story in 15 minutes a day. Part 1 - The Hero [Authentic Marketing Podcast]

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your...
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3 steps to a One-Liner that will catapult your corporate communication into the Champions League

Time for a quick pop quiz.
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3 mistakes most companies make when it comes to storytelling

Storytelling is part of modern content marketing, yet most companies don't use this powerful tool appropriately.
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How clear messaging increases your customer engagement

Clarity is at the heart of good communication. If you're clear with what you're saying, people will resonate and understand what you want to...
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How to create an effective sales funnel for your business

One of the biggest headaches for any marketing department in a company is converting ‘potential’ into customers. This is often down to not...
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BrandScript worksheet

Write your story with this free BrandScript worksheet. It’s a template that shows you exactly how to create your story with confidence.

Download the worksheet now
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Why buyer personas important and how do you make one

Trying to get more leads and customers is the goal of any business, but it’s a lot harder to accomplish this. With so many different types of...
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5 Great Value Propositions and How To Create Your Own

A value proposition is everything. If you bury yours in buzzwords and meaningless slogans, your communications often come off as incongruent,...
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Introducing our new look

It’s important to reevaluate your marketing approach from time to time and evolve as a business. Over the years, the organisations that have done so...
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What is a StoryBrand Brandscript?

Often, marketers are frustrated that their prospects simply don't understand their value through their messaging. No matter what they put out or how...
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How to make a brand guide

Today’s consumers want more than the products and services your company sells. They want an experience with a brand that aligns with their values,...
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How to define a marketing qualified lead in 4 steps

When are your leads ready to become customers? No matter how good your marketing and sales teams are, you can’t sell something to someone who doesn’t...
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