The Inbound Marketing Blog

Data and Processes


Juggling leads in Marketing Cloud: Why lead management is a must 

Any effective B2B lead generation strategy includes lead management as a critical component, to ensure that post lead generation the lead is handled most effectively. Without a systematic lead management process, teams experience misalignment, leads...
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Activation Sequences

Using HubSpot sequences to activate contacts

A handy guide to the basics of HubSpot sequences From making marketing operations easier to creating opportunities for greater audience growth, the...
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Using marketing automation to drive traffic

Discover how to streamline your marketing efforts Hard work has gone into creating and adopting an efficient marketing strategy for your brand. Now...
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History of HubSpot

What is the history of HubSpot?

HubSpot is the company that coined "inbound marketing" From its humble beginnings at a university to generating revenues of up to $674.9 million 12...
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Is Agile Marketing for You?

Is agile marketing for you?

You may have heard your project manager go on time and time again about their agile approach to their Scrum technique to which you reply, “I don’t...
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The B2B Guide to Inbound Marketing

A guide to the strategies, processes and tools to help you solve your biggest marketing challenges and become leader at inbound marketing.

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4 Simple Ways to Sell Marketing Automation to Your Boss

4 simple ways to sell marketing automation to your boss

If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement...
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How to send B2B cold emails in a post GDPR world

Follow these 5 principles to send cold B2B emails and stay in line with the General Data Protection Regulation  History is full of dates that mark a...
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Marketing Automation Review: HubSpot

Marketing automation review: HubSpot marketing hub

In this blog post we’ll review and evaluate HubSpot, one of the most popular marketing automation platforms. By taking a look at its functionality,...
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Five websites that use HubSpot CMS to full effect

Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At...
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How to run your business from your home office

As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world...
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New HubSpot CMS - Give Control Back to Marketers

New HubSpot CMS - give control back to marketers

As an official HubSpot Gold partner, we’re really excited to announce that HubSpot is completely remaking their CMS to be better, more efficient and...
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