Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Mapping content for successful lead nurturing

In the age of content marketing, delivering the right content assets to the right audience at the right time is crucial. Lead nurturing is an...

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Marketing automation for dummies

Are you a recent adopter of marketing automation? At Demodia, we would like to welcome you to Marketing Automation for Dummies and our marketing...

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It's not about automation, it's about solutions

What do sales enablement, content marketing, lead management and social marketing have in common? The right answer to that question should be only...

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A sales representative and a marketer walk into a bar - who pays for drinks?

Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing...

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