Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Understanding and Executing Behavior-Triggered Lead Nurturing

Understanding and executing behaviour- triggered lead nurturing

So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona...

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7 inbound marketing metrics for enterprise marketers

Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too,...

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Key takeaways from the latest company acquisitions

As we recently predicted, 2014 will be a big year for acquisitions and mergers. Just three months into the new year and some of the biggest...

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Inbound marketing stats every enterprise marketer should know

Why marketers love data intelligence so much? Elementary my dear Watson - stats are the incredibly efficient when demonstrating the ROI of your...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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How sales intelligence can benefit marketers

When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to...

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Sales enablement predictions for 2014

The beginning of a new year is usually the time when we evaluate the past, list some goals/resolutions for the future and outline some strategies for...

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The evolution of sales representatives and how technology will reshape their future

The end of the year is usually the time when businesses work on plans to optimise their processes and strategies in order to acquire more customers...

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Marketing vs sales content: what’s the difference?

After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing....

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The 3 pillars of inbound marketing

At its core, Inbound Marketing is all about gaining visibility and exposure in the digital world by delivering quality content designed to draw...

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Sales toolbox: selling skills you should acquire

With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly,...

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