Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Marketing automation review: marketo

For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software...

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Marketing automation review: click dimensions

For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software...

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3 tips for developing B2B buyer personas

In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having...

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AI in marketing

In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Artificial intelligence (AI) in marketing

On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless...

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Marketing automation review: Act-On

For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the...

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How will GDPR affect marketing? - everything that marketers need to know about GDPR

Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the...

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Marketing automation review: salesforce pardot

In this post, we return to our series on marketing automation reviews. We’re taking a look at some of the major players in the marketing automation...

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An intro to marketing automation

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing...

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Marketing automation best practices : a step-by-step guide

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results...

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