Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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How to learn marketing automation

Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating...

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4 tips for overcoming an inbound marketing traffic plateau

Plenty of firms doing business online, whether B2B or B2C find themselves in the same position.

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How to generate backlinks - the polite way

If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for back...

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Marketing automation: a Swiss author's view

Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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4 examples of GDPR re-permissioning Opt-In emails

We’ve recently spent quite a bit of time talking about the importance of corporate compliance with the EU’s General Data Protection Regulation...

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GDPR: consent or legitimate interest?

Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection...

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Why do I need marketing automation?

Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be,...

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SharpSpring’s new social tools and how to use them

SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its...

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5 marketing automation techniques for improving customer retention

Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much...

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5 ways marketing automation will build your small business

In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every...

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