Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Automate your marketing - work smart not hard

It’s no secret that marketing automation has had huge implications for online business. And over the coming year or so we are going to see the...

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Can I Afford Marketing Automation?

It’s a question that comes up often in the digital marketing world. Start-up marketing agencies, small businesses and organisations that have not...

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5 holiday promotion ideas using marketing automation

With December around the corner, the holidays are officially here. This is the busiest shopping season of the year, and it’s a perfect time to run a...

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“How do you pronounce Pardot” - and other information.

Pronunciation is a lot like wearing trousers - you don’t need it until it really counts - like meeting important people and closing deals.

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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What's new in Pardot 2018 winter update

As a marketing automation platform, Pardot continues to adjust and refine their offering to better serve their customers around the world. The latest...

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What is blockchain and what can it do for B2B business online

In the last year, blockchain technology has gone big in a way that few online phenomena ever do. Much of this is due to an explosion in the value of...

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3 future marketing automation trends

We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their...

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5 useful tools for B2B marketers

In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful...

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GDPR: the world of marketing three months later...

In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect...

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The rise of the Chatbot

For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through...

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