The Inbound Marketing Blog

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The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...
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Top 3 Most Popular Marketing Automation Platforms 2019
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Top 3 most popular marketing automation platforms 2019

Finding the right marketing automation platform for your business can be tricky at best and a nightmare of choices at worst. Every day there seems to...
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What are Some Tips for Passing HubSpot's Inbound Marketing Certification Test?
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What are some tips for passing HubSpot's inbound marketing certification test?

Inbound marketing is essential, and anyone doing business on the internet today knows that HubSpot is one of the giants of the online marketing...
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An Introduction to Personalisation in 2019
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An introduction to personalisation in 2019

Personalisation is a marketing buzzword that has been around since the early 2000s—but very few, if any, marketers actually do it right. With so much...
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How to setup an effective lead scoring model in HubSpot
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How to setup an effective HubSpot lead scoring model

HubSpot recently introduced two major changes to their lead scoring system. Previously, your score contact property lived separately from all the...
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Product demo script canvas

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All About HubSpot Ventures
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All about HubSpot ventures

We get it - running a start-up business venture is tough. From securing capital to making micro decisions that will ultimately lead to your failure...
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The Inbound Marketing Evolution
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The inbound marketing evolution

If there’s one thing you can’t avoid it has to be change - and this is no different in the marketing world.
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Top 4 Content Resources from Hubspot
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Top 4 content resources from Hubspot

One of the reasons for HubSpot’s widespread success is their support and dedication to their customers through content. Whether it’s research on...
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What's the difference between Pardot and the Salesforce Marketing Cloud?

When Salesforce acquired Pardot in 2013, many digital marketers assumed that Pardot would be integrated and assimilated into Salesforce Marketing...
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
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Why would I use marketing automation instead of my email tool with auto-responder (my ESP)

You’re familiar with digital marketing and have even tried your hand at a few email marketing campaigns. You understand how and why email works, you...
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6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
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6 steps to running a holiday marketing campaign with marketing automation

I recently provided some ideas for a great holiday marketing campaign. In the spirit of the season, I’d love to talk about how to build aholiday...
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