Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Leads vs prospects vs opportunity - what’s the difference?

As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to...

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Email cleansing best practices

According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean...

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Marketing automation FAQ

Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have...

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5 essential campaigns for your marketing automation platform

Marketing automation. Love it, hate it, it’s here to stay. With over 50% of companies using marketing automation, adopting the technology is no...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Automation migration: The ultimate guide (Part 2)

In our previous blog post we went through the steps any company should go through before migrating to an entirely new marketing automation platform....

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6 major product updates from HubSpot 2019

HubSpot Inbound is one of the most anticipated events for digital marketers from all walks of life and backgrounds of expertise. From content...

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Automation migration: the ultimate guide (Part 1)

There will be times that as your company grows or your objectives change, you will want to switch marketing automation platforms. Perhaps your...

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All about progressive profiling

Unless you’re also the kind of person who enjoys speaking to telemarketers, chances are you hate filling out forms, responding to surveys or giving...

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Can I afford HubSpot marketing automation?

Marketing automation can be an interesting subject of discussion, and many times there are few things that people agree on. However, sometimes there...

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What are the alternatives to Pardot?

From its humble beginnings in 2006, Pardot has grown into a giant. Pardot has remained a distinct product even since being acquired by Salesforce in...

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