Campaigns

The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...

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Editors choice

The simple guide to a Nurture email campaign with storytelling

The advantages and limitations of ChatGPT for content creation

The 5 best strategies for selling successfully in difficult times

The 5 best marketing tips for difficult times

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Marketing in 2015: the force was strong with this one

It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas...

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Get your Christmas marketing present now

Dashing through the web, check emails on the way Over sites we go, marketing all the day. Bells for lead scor-ring, making contacts bright What fun...

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What happened in enterprise world vegas

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Enterprise world 2015: the Las Vegas edition

Day 2 at OpenText's Enterprise World 2015. The excitement is higher than the temperature outside. As a 16th time attendee at OpenText Enterprise...

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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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B2B mobile marketing is not happening

Does the word "Mobilegeddon" sound familiar to you? No, it's not the latest the end-of-the-world-as-we-know-it summer blockbuster. Of course, there...

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How to run a successful webinar programme: online and offline

Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of...

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Last Week Today on Social Media - Aug 2014

Last week today on social media - August 2014

Did you miss us? No, of course you didn't. You were probably busy doing something along the lines of what we were doing: enjoying a cold lemonade in...

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To gate, or not to gate, that is the question

There is nothing either good or bad, but thinking makes it so.― William Shakespeare, Hamlet Every day we are faced with decisions, especially the...

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Happy easter

Now that Easter has passed, you might think all the eggs have been found and the egg hunts are over. We would like to invite you to think again.

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A sales representative and a marketer walk into a bar - how do they get free drinks?

A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar, but the...

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Last week today: content marketing roundup

St. Valentine is approaching and everyone is either thinking of wine, roses and Swiss chocolates or how not to OD on hearts and “50 Shades of Grey”...

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Last Week Today On Social Media - Dec 2014

Last week today on social media - December 2014

Here is the weekly roundup of what you might have missed in the constantly changing world of Social Media...

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