Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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Is agile marketing for you?

You may have heard your project manager go on time and time again about their agile approach to their Scrum technique to which you reply, “I don’t...

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Five websites that use HubSpot CMS to full effect

Let’s face it - your website is the new storefront for the digital era. The first impression someone gets of you is usually from your website. At...

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How to run your business from your home office

As an owner and operator of a marketing agency the lockdown and following quarantine has, for lack of a better word, been frightening. The world...

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New HubSpot CMS - give control back to marketers

As an official HubSpot Gold partner, we’re really excited to announce that HubSpot is completely remaking their CMS to be better, more efficient and...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Is double opt-in really required for email marketing in Germany?

Digital marketing is one of the most effective ways to reach your audience and extend your customer base around the world.

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How to identify good leads

Sending unqualified leads to your sales team generates no revenue and costs time. As a marketer, if your lead qualification process isn’t optimised,...

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Leads vs prospects vs opportunity - what’s the difference?

As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to...

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Email cleansing best practices

According to ReturnPath, on average around 20-30% of your email list will churn each year. That means that if you do nothing to maintain or clean...

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Marketing automation FAQ

Here at Demodia, we get asked a lot of questions about digital marketing, SEO, social media campaigns and more—but none of those topics seem to have...

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5 essential campaigns for your marketing automation platform

Marketing automation. Love it, hate it, it’s here to stay. With over 50% of companies using marketing automation, adopting the technology is no...

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