Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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4 Digital Marketing Tactics for Manufacturers

Digital marketing has become imperative to businesses across all industries. However, many manufacturers are not comfortable with the process. It can...

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Is Google Analytics illegal in the EU?

Google Analytics is one of the best tools to gain detailed information on your customers and prospects so you can sell your products more...

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What's the difference between HubSpot CMS Starter, Pro & Enterprise?

HubSpot as a platform can be confusing itself - and its pricing plans can only add to that confusion! With Starter, Pro and Enterprise level plans,...

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Everything you need to know about HubSpot

HubSpot is a name quite common in the digital marketing space, but few digital marketers understand how it can make their jobs easier. The marketers...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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What is a lead?

Leads are interest personified A business lives or dies by the customers that it brings in - but before people actually pay you for your product or...

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How to find and setup the right CRO tool for you

4 Steps to finding the right CRO tool for you

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5 Questions to identify digital transformation opportunities

Is transformation a real objective or just a buzzword for your needs?

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How to build a marketing digital transformation roadmap

Significant changes need big plans - but you need to lay the groundwork first.

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6 benefits and 6 examples of digital transformation

It’s not about what the tools do - it’s what your organization becomes.

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The pragmatic approach to marketing transformation

A no-nonsense guide to introducing change in your organisation.

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