The Inbound Marketing Blog

Campaigns

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the-simple-guide-to-a-nurture-email-campaign-with-storytelling
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The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...
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what-is-a-lead-magnet
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What is a lead magnet?

Create your own lead magnet in 3 easy steps
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Bee flying over flower
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How do I get more leads? The 5 secrets of all successful content

These 5 aspects will help turn your clicks into customers. Customers are an ever-green commodity and these days they’re more valuable than ever....
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Finding Leads
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Finding new leads for your business

A starting guide to lead generation Nobody sets out to fail when starting their business. Entrepreneurs put strategies into place for sales...
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2020Marketing
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Review of 2020 marketing changes and trends for 2021

The challenges and opportunities for a post-2020 world If nothing else, 2020 has confirmed that change is inevitable, and nothing stays the same...
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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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account-based marketing
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What is Account-Based Marketing?

Why you should consider account-based marketing for your own business. Account-based marketing is a lot like big-game hunting - instead of appealing...
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SolEx Expo
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OpenText SolEx Partners launch their first conference

Reservations are now open for SolEx Expo - the first independent conference for OpenText users organised by members of the OpenText Solution...
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How to Host a Virtual Event
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How to host a virtual event

Working remotely has never become more prominent than it has today. According to the Facility Executive, 88% of companies have required their...
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How do you reach prospects when you can’t run events?
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How do you reach prospects when you can’t run events?

Whatever your business, things are getting somewhat challenging at the moment! The COVID-19 outbreak is causing the cancellation of some of the...
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All About Account-Based Marketing
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All about account-based marketing

Using broad demand generation approaches when selling a niche solution or to a limited prospect base is wasting your marketing budget. Account-based...
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Using B2B YouTube Marketing
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How to use YouTube for B2B marketing

Research has shown that Google values video content very highly. So, how do you use YouTube to generate traffic and leads as part of your B2B...
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What are the best inbound marketing agencies in Switzerland
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What are the best inbound marketing agencies in Switzerland

The US, UK and the rest of Europe have been using marketing automation and inbound marketing practices now for many years, and it is an established...
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Integrated Marketing, Not Outbound vs Inbound
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Integrated marketing, not outbound vs inbound

As an inbound marketing agency, we well know that when it comes to marketing, it’s easy to get swept up in the buzzwords of the day and the latest...
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