Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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3 future marketing automation trends

We’ve talked quite a bit about marketing automation recently, because it empowers small- and medium-sized businesses to greatly expand their...

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5 useful tools for B2B marketers

In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful...

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GDPR: the world of marketing three months later...

In 2018, we’ve spent a lot of time talking about the EU General Data Protection Regulation (GDPR), a wide-ranging legislation designed to protect...

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The rise of the Chatbot

For years, firms doing business online have offered visitors to their websites options to chat, whether it’s a live chat with an operator or through...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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How to learn marketing automation

Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating...

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Marketing automation: a Swiss author's view

Marketing Automation - already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating...

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GDPR: consent or legitimate interest?

Firms doing business with European companies are now only just over a month away from the implementation of the new General Data Protection...

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Three myths about marketing automation that could be hurting your small business

In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some...

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