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The simple guide to a Nurture email campaign with storytelling

You've collected a potential customer's email address on your website, which means they're ready to receive more information about your offer. Now it's about nurturing the relationship with him. With a Nurture email campaign, you can guide you buyer...
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What is the cost of a Digital Marketing Consultant?
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What is the cost of a digital marketing consultant in 2023?

At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of...
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How to Write a Killer White Paper
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How to write a killer white paper

If you’re looking to build credibility for your business, you probably know that white papers are a highly appealing way to get the word out.
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What Is Agile Marketing… And Why Should I Care?
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What is agile marketing… and why should I care?

In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed...
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The Trade-Offs of Using an Outside Marketing Agency Versus In-House Talent
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The trade-offs of using an outside marketing agency versus in-house talent

Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing...
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Step by step guide to launching your first campaign with HubSpot

This document provides a high-level guide to getting started with HubSpot. It outlines the essential first steps to using HubSpot, starting from...

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Your Brand Identity Checklist
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Your brand identity checklist

Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing...
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5 Email Marketing Trends for 2018
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5 email marketing trends for 2018

We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating...
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3 Marketing Myths Debunked in 2017
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3 marketing myths debunked in 2017

With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will...
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Our Digital Marketing Forecast for 2018
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Our digital marketing forecast for 2018

Some people send Christmas cards over the festive season, but we are a marketing agency so we find making blog posts much more fun and hopefully more...
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How To Create Ads Your Users Won’t Hate (and Google Won’t Penalize)
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How to create ads your users won’t hate (and Google won’t penalize)

You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them...
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