Data and Processes

The best tips on how marketing works with the new Swiss FADP

You have CHF 250,000 left over that you want to invest in a fine? Then you can stop reading now. Do you already comply in detail with the European General Data Protection Regulation (GDPR) for all your marketing activities and data? Then you can...

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Editors choice

The best tips on how marketing works with the new Swiss FADP

Effective demos: The right demo at the right time

How to avoid boring demos

5 key elements in creating a compelling demo that wins sales

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5 ways your organisation can benefit from a virtual demand centre

The effective balancing of marketing resources within middle sized and enterprise organisations is a daunting task. According to recent research, on...

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Sales and marketing alignment checklist

The marriage of marketers and sales reps continues to be a hot topic in the era of content marketing. Fortunately, along with the emergence of the...

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Sales enablement 2.0: go mobile or die

Sales have come a long way since the times of Mad Men – a good sales representative today should be able to successfully collaborate and utilise the...

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How sales intelligence can benefit marketers

When it comes to Intelligence, businesses are usually focused on collecting, analysing and presenting best practices within Marketing, aiming to...

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Product demo script canvas

Create compelling demos that will leave a lasting impression on your audience

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Sales toolbox: selling skills you should acquire

With no exaggeration what so ever, the last year can be described as evolutionary in a broad range of areas affecting sales reps. Most importantly,...

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A sales representative and a marketer walk into a bar - who pays for drinks?

Sales and marketing alignment has been a challenge for organizations since...well, basically since businesses have had sales and marketing...

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Our digital sales & marketing blogs

Staying up to speed with the latest digital sales and marketing approaches is time-consuming.

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