Integrated Marketing Campaigns

Learn more about designing integrated campaigns

With integrated marketing campaigns, the whole is bigger than the sum of its parts. An integrated campaign delivers consistent messages, to a targeted audience, across multiple different channels as prospects move through their journey.

Best practices for designing integrated campaigns
Using drip and lead nurturing
Automating your campaign efforts

Choosing the right channels
Using marketing technologies
Monitoring your campaign progress

Create buyer journeys Map and develop marketing collateral Design micro-sites, landing pages and emails Nurture programmes and drip campaigns

Campaign Design, Development and Delivery

From conception through to deployment; using the 4Cs (coherence, consistency, continuity, complementary) as our guide we craft and deliver your integrated marketing campaigns. Our integrated campaigns are logically connected across different channels and audiences, their messages support and reinforce each other, and communications are connected and consistent through time. The sum off all these efforts is one award winning campaign.

To start developing your own award worthy campaign, get in touch now

Channel Selection and Content Mapping

Integrated, mixed-media campaigns are superior to single-media campaigns because they present more opportunities for prospects to engage and take action. Using buyer personas, we set-up profiles, build stories and create the content to engage your audience using different media. We grab your prospects’ attention by delivering strong messages at the time and in the places they are ready to engage.

Choosing the right channels Physical and electronic media Social engagement and monitoring Industry forums and communities

Define and target personas Get the right messages across Map content to buyer journey Create marketing automation programmes

Drip Programmes and Lead Nurturing Campaigns

Marketing automation allows you to automate part of the marketing process so that marketers can focus on targeting potential customers according to where they are on their buyer’s journey. By providing them with thought leadership and best practices quality content, your prospects become leads and enter the buyer’s cycle.

Get in touch now to learn how nurture programmes increase your conversion rates

Marketing Technology and Tools

Guiding your prospect’s through their buying journey is vital to your success. The answer to improved marketing productivity and increased conversion rates is using the right marketing tools for the right job. Whether marketing automation, content marketing, social media or web analysis we guide you through the marketing technology minefield and implement the right tools for your business.

We know marketing technology, so ask us for advice before making your choice

Marketing automation vendor selection and on-boarding Social media monitoring and publication tools Content marketing calendaring and media management Sales enablement, mobile events and other solutions

SEO and keyword reviews Campaign analytics and ROI reporting Buyer journey and content analysis User experience review

Campaign Tracking and Analytics

To understand whether you are achieving conversions and where they are coming from, smart monitoring and review techniques are essential. By establishing key metrics in advance you can assess how each elements is performing and where things are going wrong. Using the right tools, we will discover any problems and work with you to optimise your approaches.

To find out where your marketing is working and where not, contact us now

Marketing automation implementation and operation Lead nurturing Campaign design and execution Analytics and reporting

Campaign Automation

Automation is an essential component of every integrated campaign. From lead nurturing programmes to campaign analytics, marketing automation tools provide the glue that holds your campaign elements together. Our team of marketing automation experts implement your campaigns, build lead scoring programmes and monitor the results generated by each integrated component.

Learn why marketing automation is essential to integrated campaigns

Ask us anything about integrated campaigns

Whether you need help with the concept of integrated campaigns or you need someone to build and execute them for you, get in touch with us now. We are the award winning digital marketing experts and we know how to use modern marketing techniques to simplify your marketing processes and deliver better quality leads.

With our “Ask us Anything” policy, just complete the contact form with your integrated campaign related questions and one of our experts will reach out to you with an answer – no risk and no cost. Why wait!