How to overcome your competition and generate new targetted sales opportunities
The digital marketing landscape is undergoing a fundamental change. With the growth of the online B2B buyer, organisations can no longer continue to focus their marketing efforts exclusively on brand awareness and lead generation.
According to ExactTarget’s State of Marketing survey, two thirds of marketers plan to increase their spend. The top areas of increased spending include data and analytics, (61% will increase investment), followed closely by marketing automation solutions (60%), social media marketing (57%) and content management (57%).
Business around the globe are adopting inbound marketing and other techniques as a method to engage new prospects. So what do you need to do to evolve your marketing processes? In this white paper we uncover the key process and techniques you need to win at digital marketing, including:
- Essential elements of a winning digital marketing strategy
- Marketing automation platforms
- How to do effective lead nurturing
- and more ...
Download the white paper now to learn more.