Inbound marketing is essential, and anyone doing business on the internet today knows that HubSpot is one of the giants of the online marketing world. HubSpot can actually take credit for coining the phrase "inbound marketing", which is no small feat! So plenty of marketers will make the wise choice and take HubSpot’s Inbound Marketing Certification test.
If you are one of these marketers, now is the time to do so! However, since your time is money, you’ll want to study up and pass it on the first go. Here’s how we would recommend people go about learning Inbound Marketing, so you can pass HubSpot’s test and get your inbound marketing certification:
Step 1: Set aside a weekend
HubSpot offers their Inbound Marketing certification for free, the course itself is eight modules, and the certification is good for one year. According to HubSpot, completing the course will take about 3 hours and 10 minutes. You should plan on investing a weekend on this project.
Passing HubSpot's Inbound Marketing test isn’t just about obtaining the certification. It’s a great opportunity to learn a lot about the practice of inbound marketing. It’s also a way to take advantage of a great set of training materials that HubSpot has put together.
Here is the certifications page for HubSpot Academy.
Step 2: Print out the study guide and use it
Just like in school, the most important step to passing this test is to study, and fortunately, HubSpot offers plenty of great learning material. A good first place to start would be their Certifications & Programs FAQ page.
HubSpot Academy is their hub for free online courses and training. They segment their Popular Courses into four categories: Marketing, Sales, Service, and Tutorials. Inbound Marketing is popular enough that it shows up on the landing page.
HubSpot has offered a great study guide which will outline what the course involves. The most effective step would be to print it out and take notes as you go, since many people find the tactile experience to be an indispensable part of their learning process.
HubSpot divides their material into sections, so the best approach is to take your time watching the videos and reviewing the material in each section. The study guide is a great rubric for approaching your studies. For example, the section breaking down the 'Anatomy of a Landing Page' includes 3 subsections:
How do you use a landing page?
How do you create successful landing pages?
What does an effective landing page look like?
Each subsection offer you a framework for your study, with questions like ‘what is a bink test?’ and ‘what is the purpose behind performing a bink test?’ If you keep the study guide by your side and work meticulously through the material, you will be setting yourself up for success.
Step 3: Watch HubSpot’s videos meticulously
The videos themselves cover vital inbound marketing territory. They have covered the most specific details, like 'how long should the form on the landing page be?' up to the broadest categories such as 'the fundamentals of blogging' and 'amplifying your content with social media'.
Below the video, there are action steps. Follow these in order to ensure you absorb the material. Each video also includes additional supplemental material, and you should take advantage of these as well.
The best way to approach the process is to not just have the certification in mind as your ultimate goal. If you aim to fully absorb the material first and foremost, you’ll be taking a much more holistic approach and improve your chances of passing HubSpot’s inbound marketing certification test.
Step 4: Learn from your peers
At university, it’s natural to discuss your studies with classmates. The internet offers something similar to this with online forums, and HubSpot’s Growthhub forum is another great resource for you to use.
Growthhub has a slew of posts from others in the online marketing field, including a wealth of discussion about the HubSpot Inbound Marketing Certification specifically. Spending time on the forum is a good way to not only get your questions answered, but see what sort of issues others have encountered that you may not have considered yet.
Seeing how others approach the exam is useful for a different reason. Forums provide a unique insight because as others work through the process, you can see how to think about an issue, rather than just approaching it from scratch.
There’s no single correct way to learn something, but with these suggestions, you’ll maximize your chances of getting your HubSpot Inbound Marketing Certification. Alternatively, if you would prefer to use an agency that is already certified to use HubSpot and their amazing marketing tools, Demodia is happy to help!