A B2B Guide to the Buyer Journey

The key to improved retention, conversion and lead generation

What exactly is a buyer or customer journey and how do you use them in your marketing efforts? This white paper gives you detailed insight into the buyer journey and how exactly marketing has evolved to encompass them.

Using the 2016 presidential elections as a premise to review the new and wonderful world of modern marketing techniques, we delve into the details behind modern processes, taking an in-depth look into the buyer journey, its stages and how utilising this modern marketing method benefits our overall retention, conversion and lead generation.

The Stages of the Buyer Journey

Keep in mind that the buyer journey is unique to every company, as no combination of industry, product and customer is the same. We will highlight some of these examples later, however for simplicity’s sake, we will take a look at the basic buyer’s journey.

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