Many recent reports have clearly illustrated the power of LinkedIn as a lead generation tool.
- 82% of prospects can be reached socially using that same network they are using to do their own research on products and services.
- The most used social networking platforms among B2B marketers are: LinkedIn (91%), Twitter (85%), Facebook (81%), and YouTube (73%).
- 45% of B2B marketers have gained a customer through LinkedIn.
The LinkedIn platform is quickly becoming the network of choice for B2B marketers; it provides more access points and more ways to segment and target potential prospects.
If you’re not already using LinkedIn to target your business prospects, then now is undoubtedly the time to begin. Download the guide to find out how.