Nurturing your potential buyers
The most essential element in the execution of any successful B2B lead generation programme is lead scoring. It allows marketers to rate leads based on specific measurements and attach a value on a lead in terms of sales-readiness.
In this white paper you will explore in detail:
- The importance of sales and marketing alignment
- The stages of the buying cycle
- How to monitor and profile visitor behaviour
- The benefits of marketing automation
Download the white paper now to learn how to setup your lead scoring processes.