In Part 1 of our advanced guide to creating a great brand value proposition, you will learn how to define your audience and their needs, identify opportunities in your market and establish unique selling points.
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Agile marketers value adaptability to the ever-shifting marketplace above all else. Find out what tools, people and processes you need to secure a competitive advantage over others who stick to a more rigid set of rules.
Marketing has had to move with the times and engage audiences in new and interesting ways. We take a look at how marketing has evolved and what's in store for the future.
On the surface, both Pardot and the Marketing Cloud offer the same service and opportunities. But what is the difference between Pardot B2B Marketing and the Salesforce Marketing Cloud and why use one vs. the other?
Why would I use marketing automation instead of my email tool with auto-responder (my ESP)
6 Steps to Running a Holiday Marketing Campaign with Marketing Automation
Marketing automation has had huge implications for online business. Here are 5 ways it will help you work smarter and not harder.
Start-ups and small businesses around the world have often asked “How can I afford marketing automation?” Well here's the answer, and it doesn't need to be that expensive.
It’s no fun to work during the holidays, but fortunately marketing automation makes it easy. Give your business the gift of a holiday sales boost with these 5 Christmas ideas using marketing automation.
Many people ask “How do you pronounce Pardot?”. This is how you should say Pardot and why digital marketers are so interested in it.
“Pardot Winter ‘19 Release” is out and brings with it some simplifications and improvements that users have been looking forward to for quite some time.
Marketing automation promises many further improvements in the coming years. These are a few killer changes that you should expect coming up any time soon..