Integrated Marketing, Not Outbound vs Inbound
A marketing strategy doesn't have to be exclusively inbound or outbound. In fact, by combining both inbound and outbound marketing, you give your company the best chances of success with your prospects.
How to setup an effective lead scoring model in HubSpot
HubSpot recently introduced two major changes to their lead scoring system. We'll show you how to set up your lead scoring model in HubSpot, no matter your industry.
How to Create a Great Value Proposition (Part 2)
In Part 2 of our advanced guide to creating a great brand value proposition, we show you how competitive positioning, audience planning, value-based messaging and your elevator pitch help craft the overall value proposition.
Top Events for Digital Marketing Professionals in Switzerland for 2019
If you're wondering where to go and network, check out this list of the best digital marketing events in 2019 specifically for Switzerland and marketing agencies based in Switzerland.
