Launching a New Mobile ECM Solution
Having failed with other general digital marketing agencies, Digital Mind turned to Demodia to help create a winning value proposition for their new enterprise mobility application.
When looking to position their new ECM mobility application with the market, Digital Mind were faced with the problem of finding the right partner to support their marketing efforts. Most of the marketing agencies they initially contacted had very limited knowledge about the ECM market, and more specifically, the OpenText ecosystem, whose users Digital Mind were aiming to sell their brand new ECM mobility solution.
Demodia was contracted to create a unique value proposition and marketing programme for SeeCM, Digital Mind's mobile ECM application.
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