Defining and implementing a digital marketing strategy takes a lot of work. You have to use many tools, refine your tactics, and analyse the market before you even begin marketing your product online. The entire process can leave you confused and lost, feeling like the task is too impossible to tackle. However, all you need is the right tool to help streamline the process and guide you.
HubSpot can take your digital marketing efforts from struggling to excelling. It enables you to gain deeper insights into your customers and market, much more effectively, while providing all the tools you need to take your digital marketing to the next level. You may be curious as to how it helps you accomplish this. This blog will provide an overview of the benefits of using HubSpot so that you can make an informed decision on whether it can be advantageous for your marketing.
Why use a marketing automation platform like HubSpot?
You may be wondering why you should invest in a platform like HubSpot for your marketing activities. It demands a lot of time, effort and financial investment to utilise fully - so is it worth it?
The short answer is yet. Marketing Automation platforms like HubSpot are the key to generating more qualified, sales-ready leads in a scalable way. You can automate your marketing nurturing activities and gain deep insights into your customers with marketing automation. This way, you can engage with them on a deeper level and provide them with what they need to commit to purchasing.
HubSpot is one of the best marketing automation platforms available today. It includes everything from blogging to social media posting and email marketing in one place for easy access. This way, marketers can use HubSpot’s tools to nurture qualified leads until they are ready to pass them on to the sales team.
Let’s look at how using HubSpot can benefit your digital marketing efforts.
Obtain a single, all-in-one platform for digital marketing success
Having to open and use different applications can seriously hinder your productivity. On the other hand, having a simple solution with the right tools for any job lets you do more with your time.
HubSpot has all the tools you need for digital marketing and sales in one place. With HubSpot, you can blog, lead nurture, monitor, evaluate customers, and even action support. It’s like having a single toolbox that can handle any challenge you throw at it.
Connect all of your channels
Today, you have to engage leads on every channel to provide a complete experience that maximises the success of your digital marketing. The challenge for marketers is not just using all these channels but also getting insights from them to provide a complete picture. Without such information, you won’t be able to offer an actual omnichannel experience, and your communications may feel disconnected.
With HubSpot, you don’t have to figure out or guess how your customers move from one channel to the next - or how they respond to each one. HubSpot does all the heavy lifting, connecting each lead to each channel, right down to the content they engage with. This lets you action further, informed communications that are personalised and effective.
Accelerate and streamline your marketing
When you have a lead’s interest, you need to capitalise on it as soon as possible for the best results. Unfortunately, salespeople are not waiting at their PCs 24/7 - they are expected to take care of other responsibilities. Additionally, they don’t have time - or perhaps the proper experience - to nurture different leads at different stages of the buyer’s journey.
HubSpot can automatically nurture your leads and present them to your sales team at precisely the right time for conversion. By setting up automated workflows and lead nurturing, you can send different communications to each lead, giving them what they need before they’re ready for your sales team. This saves time, enabling your team to do more and focus on the leads that need their attention.
Make SEO easy
SEO is not an easy undertaking. It’s littered with complex analytical data, difficult tools to master, and a horde of unclear, shifting factors to consider for your website. It can quickly make your digital marketing efforts collapse without hiring an expert, and your website fails.
HubSpot takes care of SEO with a wealth of easy-to-use tools that do the heavy lifting for you. They help you select and track keywords, and provide contextual suggestions to improve your site’s ranking and content.
Build and adjust your website without a developer
Building a professional website has always demanded the skills of a developer to make it a reality. Everything needed a developer to bring to life from building the home page to a landing page. This causes a bottleneck for many marketers, and often minor changes that are requested are overlooked or put into a backlog that never gets addressed.
With HubSpot, you don’t need to rely on a developer to help you make changes - you can do it yourself. Any of your team members can make changes to your website or build entirely new pages without the help of an agency, web designer, or developer. All you have to do is simply add modules and fill in content, effortlessly.
Use HubSpot Today
HubSpot has many more benefits that can’t be covered in a single blog post - but understanding how to use them for your specific needs may be a challenge. HubSpot excels in many elements of sales and marketing, but if you don't understand how to use it you could end up with an expensive platform that doesn’t return its investment. The key is aligning your tools and processes with your entire team towards the goal of converting new customers.
This is why we use the HubSpot CRM suite ourselves. It allows us to engage prospects and customers at any stage of the journey in a seamless and effective way. As a HubSpot partner and one of Europe's leading HubSpot B2B agency partners, we can help you do this too.
Contact us for a quick 30 minute meeting and we can present you with a personalised plan for converting more customers efficiently.