There's a constant stream of marketing webinars. Content marketing, inbound marketing, marketing automation, email marketing...you name it. Webinars and more webinars, from introductory to highly specialised. There's so many nowadays that they often overlap, and you can't possibly attend them all, even if you wanted.
So, in order to save you the trouble of wondering which of the 5 webinars crammed into a single day to pick, we have chosen 5 upcoming marketing webinars that we consider well worth your time. We have tried to create a healthy mix that covers different aspects of the digital marketing domain.
Make Your B2B Marketing Memorable with Visual Storytelling (May 14)
Offered by the Content Marketing Institute, this webinar will explore the importance of focusing on and developing compelling visuals - whether it be for content or email marketing, or in building your brand's identity. Speakers will be Ekaterina Walter (CMO of Branderati), and Cristina Heise (Director of Buyer Experience) and Jon Cramer (Content Strategist) of gyro.
With the human brain processing visuals 60,000x faster than text, the old adage 'a picture is worth a thousand words' becomes even more meaningful. While this does not negate the need for high-quality and compelling written content, it certainly shifts the balance towards putting genuine efforts into creating visuals that tell stories and spur engagement.
7 Advanced Lead Nurturing Tips for Marketing AND Sales (May 15)
On to something different. Mathew Sweezey of Pardot, is offering a webinar on May 15 that concerns marketing and sales teams alike. Lead nurturing is a sensitive task, in that one must be able to correctly assess the stage at which each lead is positioned and what they need to be provided with currently.
As such, it requires careful analysis and precise targeting, in order to satisfy both the lead's need for information and value, as well as the marketer's and sales' goal of moving leads down the funnel. It's a two-way process and Mathew Sweezey will provide 7 advanced tips on how to do this.
How Can You Automate Your Campaigns If You Don't Know How People Buy? (May 16)
For your third consecutive day of webinars, you will be able to hear from myself on the importance of analysing and understanding customer behaviour. In my webinar, I will be exploring and refuting the 'traditional' notion of a linear progression of leads down the sales funnel.
Instead, I will suggest a dynamic understanding of the sales funnel and of leads’ behaviour. Such an understanding takes into account non-linear movements up and down the sales funnel, as each individual lead acquires the information they need and makes it part of their own context. Finally, I will show how successful marketing takes all of the above into account and addresses it.
How to Create the Perfect Social Media Post (May 28)
Fast forward to a marketing webinar on creating winning social media posts, brought to you by Guy Kawasaki and Peg Fitzpatrick from Canva. Both internationally acclaimed experts, these two will speak on how to leverage social media for greater exposure of your web content.
Key in doing this, is to create social media posts or messages that are attractive. The webinar will feature information on what it is that makes a social media post attractive and what the different requirements are for the various social channels. It will discuss the different social signals, as well as how social media messages can help increase social following.
Customer Retention: How the Story Changes (June 12)
And to conclude the round, a webinar by Ardath Albee, CEO & B2B Marketing Strategist on the why's and how's of effective customer retention programs. If 68% of revenues come from existing customers (according to research by SAS and Loyalty 360), then focusing on creating retention programs that work, is key to retaining and growing business as a whole. Instead, as Ardath Albee points out, marketers way too often spend a lot more time on acquiring new customers.
In her webinar she will therefore lay down the all the necessary components of such retention programs and how marketing, sales and account management teams fit into the picture. She will also point out how marketing to already existing clients is significantly different and requires a change in mindset, rather than just the introduction of new strategies.
Are there any upcoming marketing webinars you think are worthy of attending, which we have not covered here? We’d also be happy to hear what you thought of the ones we picked and whether they were worth your time. Leave us a comment!