An award-winning programme

Killer Content Award winner, OpenText, reveals how working with Demodia and Oracle's Eloqua marketing automation platform, they developed their award winning customer relationship campaign.

Their award winning programme was a personalised experience that included a website and nurturing programme for welcoming new customers who had purchased OpenText products through their industry alliances programme.

Organised and run by DemandGen Report, The Killer Content Awards set-out to recognise outstanding achievements in the design and execution of content marketing programmes. OpenText and Demodia were recognised for their exceptional demand generation and customer engagement programme – part of an overall customer relationship enhancement initiative.

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