Marketing automation is a hot topic in 2014 as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates.
Over 900 responses were received and distilled into this easy to digest, information-rich report. Get answers to questions like:
- What are the biggest barriers to marketing automation adoption?
- What marketing automation benefits do marketers expect?
- How do marketers evaluate marketing automation vendors?
- How do marketers measure ROI of investments in marketing automation?
If you like to know the findings of the survey, download the report now.