Everything marketers need to know
As of the 25th May 2018, all business found non-compliant could be liable for extensive fines. And this time it isn't just a question for your IT department. Marketing needs to play a leading role in gaining compliance too. This has lead marketers to scour the 261 page long regulatory text for any potential offences their marketing strategy could be committing.
However, not everyone has the time or expertise to go through a 261 page legal document... and almost no-one wants to! That's why we've set up this handy preparatory white paper so that you can be ready for the GDPR - as it happens, when it happens.
This guide will by no means serve as a complete legal outline and cannot serve as a full replacement for professional legal advice. Instead, it will provide a run-down on everything you need to know on a practical, top-down level.
- GDPR basics and background
- Personal Data
- What is Consent
- penalties and enforcement
- Differences for small businesses
- The next steps forward
Download the white paper now.